The AI search playbook: SEO, GEO and AEO
Search now happens in three places: classic Google results, direct answers like AI Overviews, and conversations with assistants. These guides cover how to show up in each one, written by the team behind Launchpad.
SEO
AI SEO and content automation
Rank in Google with content that is researched, structured and published consistently.
- The best AI SEO tools in 2026What each tool actually does for rankings, AI answers and content output, with the tradeoffs.
- AI content generation for SEOHow to use AI to write content that ranks without publishing thin, generic pages.
- Launchpad vs Surfer SEOContent scoring versus a full research-to-distribution workflow, compared side by side.
GEO
Generative engine optimization
Become a source that ChatGPT, Claude, Perplexity and Gemini cite and recommend.
AEO
Answer engine optimization
Win featured snippets and Google AI Overviews with direct, well-marked-up answers.
- Answer engine optimization (AEO) guideWrite answers that search engines and assistants can lift directly into results.
- Featured snippets and Google AI OverviewsFormatting patterns that win the snippet box and get pulled into AI Overviews.
- Schema markup for AEOWhich structured data types help machines understand and reuse your answers.
Put the playbook to work
Launchpad runs these strategies for you, from topic research to publishing and AI citation tracking.