See how visible your brand is in AI search
BrandGhost measures how your brand shows up across Google and AI assistants like ChatGPT, Gemini and Perplexity, then tells you exactly what to fix to be found, recommended and cited more often.
- ChatGPT
- Gemini
- Perplexity
AI visibility
How discoverable you are across AI assistants — and who's citing your content.
Developing
2 of 162 sessions
Led by ChatGPT
AI-referred visitors engage better than your site average (50% bounce vs. 65%).
Example dashboard view
What AI visibility means
AI visibility is how often, and how accurately, AI engines surface your brand when people ask them for answers. It sits alongside AI SEO and traditional rankings as part of your overall discoverability.
- Do AI systems know your brand?
- Whether assistants can accurately describe who you are and what you sell.
- Do they mention or recommend you?
- Whether you come up when buyers ask for the best option in your category.
- Do they cite your site?
- Whether your pages are used as a source and send visitors your way.
- Do competitors appear instead?
- Whether a rival is the answer to questions you should own.
What BrandGhost analyzes
One view of whether you're being found, recommended and cited, across both AI engines and Google.
AI citations & referrals
See which AI assistants cite your site and send you visitors, and how those visitors engage compared with the rest of your traffic.
Mentions & recommendations
Understand how your brand and products are described in the content AI systems draw on, so assistants recommend you for the right things.
Product representationCompetitor visibility
Find the keywords and topics competitors cover that you don't, the places where they're likely to be the answer instead of you.
Content gaps
Spot the buyer questions, topics and products your site never answers. You can't be cited for a question you haven't covered.
Content gap analysisSearch visibility
Track Google rankings, impressions and click-through rate from Search Console, with every keyword sorted by momentum.
Authority signals
Check the structured data, topical depth and reputation signals that help Google and AI systems trust your brand.
Topic clustersAI Visibility Score
Roll it all into one score you can track over time, so you know whether your discoverability is actually improving.
How it works
- 1
Enter your website
Add your URL. BrandGhost scans your site, products, competitors and existing content.
- 2
BrandGhost analyzes your visibility
See where you show up across AI assistants and Google, and where competitors appear instead.
- 3
Get prioritized actions
Receive a ranked list of fixes and content to create, ordered by what's most likely to move your visibility.
Why AI visibility matters
Discovery now happens in AI answers
More buyers ask an assistant for a shortlist instead of scrolling a page of links. If you're not in the answer, you're not on the list.
Ranking in Google isn't the whole picture
A page can rank well and still never be cited by an AI engine. You need to see both to know where you stand.
Visibility spans multiple surfaces
Search, AI assistants and social all feed discovery. Brands that show up consistently across them are the ones that get chosen.
More than a monitoring dashboard
Knowing your visibility is step one. BrandGhost closes the loop, from insight to published content to measured results, through Launchpad and SEO content automation.
Monitoring-only tools
- Shows a score, then leaves you to work out why
- Treats AI search separately from SEO
- Stops at the dashboard
BrandGhost
- Identifies the specific gaps holding your visibility back
- Builds an actionable content strategy from them
- Helps you create the content, written in your voice
- Connects SEO, AI search and social distribution
- Tracks progress so you can see what's working
Insights you can act on
Every finding comes with a next step. These are illustrative examples of the kind of insights BrandGhost surfaces, not real customer results.
- AI referralsExample
ChatGPT is the only assistant sending you visitors
Perplexity and Gemini sent no referrals this month.
Publish answer-first pages for your top 5 buyer questions - CompetitorsExample
Competitor X covers 14 topics in [your category] that you don't
They're likely the answer when buyers ask about these topics.
Add the 4 highest-intent topics to your content plan - Content gapExample
No page answers “How much does [your service] cost?”
A common buyer question with clear search demand.
Create a pricing guide with an FAQ section - SearchExample
/pricing-guide is gaining impressions but has a 0.8% CTR
Impressions are up 3.2× in 30 days; clicks are flat.
Rewrite the title and meta description
Frequently asked questions
What is AI visibility?
AI visibility is how often and how accurately AI engines like ChatGPT, Gemini and Perplexity surface your brand when people ask them questions. It covers whether they know your brand, mention or recommend it, cite your website as a source, or point to competitors instead.
How do you measure AI search visibility?
BrandGhost combines AI referral and citation data from your analytics with an analysis of your site, products, content and competitors. It shows which assistants cite and send visitors to you, where competitors are covering topics you don't, and rolls the results into an AI Visibility Score you can track over time.
Can you track ChatGPT visibility?
Yes. BrandGhost identifies visitors referred by ChatGPT and other AI assistants, shows how they engage with your site, and tracks how that changes as you publish new content. It also highlights the gaps that make assistants less likely to recommend you.
What is the difference between SEO and AI visibility?
SEO focuses on ranking in search results like Google. AI visibility focuses on being mentioned, recommended and cited inside AI-generated answers. They share a foundation of clear, authoritative content, but a page can rank well and still never be cited by an AI engine, so you need to measure both.
How can I improve my visibility in AI search?
Answer the specific questions your buyers ask, structure content so machines can parse it, build topical depth with connected pages, and strengthen authority signals like structured data and reviews. BrandGhost finds the gaps, prioritizes them, and helps you create and distribute the content to close them.
Want to go deeper? Read the GEO and AEO glossary entries, or browse our how-to guides.
Related guides
Go deeper on the strategies behind AI visibility: closing content gaps, building topical authority, and AI SEO.
See how visible your brand is
Find out where you show up across AI engines and Google, and get a prioritized plan to improve it.
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