Formats

LinkedIn carousels can have up to 300 pages, but how many should you actually use? Here's the practical guidance on carousel length for maximum engagement.

B2B audiences on LinkedIn respond differently than general audiences. Here's which LinkedIn content formats work best for reaching and converting business buyers.

LinkedIn polls can boost engagement and surface audience insights — but they work best as part of a broader content strategy. Here's when polls help and when they backfire.

Are LinkedIn text posts still worth posting, or do carousels and videos dominate? Here's what we actually know about how text-only posts perform on LinkedIn.

LinkedIn video and carousel posts are both high-dwell-time formats — but they serve different content types and audiences. Here's how to choose between them.

LinkedIn carousels and document posts use the same PDF upload — but they're used for completely different purposes. Here's how to tell them apart and choose the right one.

Which LinkedIn post format drives the most engagement? Here's what the research and platform mechanics actually say about carousels, videos, text posts, and more.

LinkedIn posts can be up to 3,000 characters, but the optimal length depends on your goal. Here's what the research says about short vs. long LinkedIn posts.

LinkedIn Articles and Newsletters both support long-form content, but they work very differently. Here's how to choose the right format for your goals and audience.

LinkedIn document posts let you share PDFs, PowerPoints, and Word files directly in the feed. Here's how to use them for reports, white papers, and presentations that drive real engagement.

LinkedIn doesn't support native rich text in posts — but here's how creators use Unicode formatting, strategic line breaks, emoji, and structure to make text posts stand out.

Master LinkedIn image posts — from recommended sizes and supported formats to the difference between single images, multi-image posts, and PDF carousels.

Learn how to design LinkedIn carousels that stop the scroll — recommended dimensions, layout principles, font choices, template tools, and slide structure tips.

Everything you need to know about LinkedIn video posts — specs, formats, length recommendations, captions, and strategy for getting your video seen by the right audience.

The definitive guide to LinkedIn image sizes and dimensions — cover photos, post images, carousels, video, company pages, and more, all from LinkedIn's official guidelines.

Learn how LinkedIn carousels work, why they outperform other post types for dwell time, and step-by-step instructions for creating carousel posts that get seen.